Written by the IPA Finance Policy Group, the Commercial qualification has been created to give future industry leaders an education in agency finance, to help with those important client conversations and to build the understanding that you need to create great work that delivers a great profit.
Who it is for
The Commercial Certificate is primarily aimed at Account Directors but is essential learning for any one working in a client facing role looking to develop their commercial nous.
Syllabus
The qualification is made up of seven sections:
- Terminology - the language of finance
- KPIs - the key numbers for agencies
- Fees - how agencies are paid
- Finance and Production
- Contract elements
- Finance and Media Agencies
- Client P&L
The qualification is examined via a 30 minute online exam, delegates must pass a mid-module quiz in order to unlock the exam.
Price:
£250 plus VAT. You can book online here. For more information see the leaflet or email sara.assumani@ipa.co.uk
You can also check out the video below to learn more about the importance of the Commercial Certificate
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Add to Calendar 2018-12-25 12:00:00 2018-12-25 12:00:00 Europe/Dublin IPA Commercial Certificate 2018 The Commercial certificates arms future leaders with the tools to understanding their agency finance. IAPI info@iapi.com
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Add to Calendar 2018-12-25 12:00:00 2018-12-25 12:00:00 Europe/Dublin IPA Commercial Certificate 2018 The Commercial certificates arms future leaders with the tools to understanding their agency finance. IAPI info@iapi.com