We sometimes lose sight of just how differently we live our lives today. New technologies creep into our lives and before we know it we’re having conversations with our home appliances and cannot leave home without a permanent, high-speed internet connection in our pocket.

But organisations tend to adapt more slowly and cautiously, which can make it difficult for forward-thinking agencies to sell in new ideas that exploit emerging digital communications opportunities to clients.

This agency-exclusive workshop for IAPI is delivered by Allister Frost, Microsoft’s former Head of Digital Marketing Strategy, and the founder of Wild Orange Media. Allister combines more than 25 years of marketing experience managing global B2C and B2B brands with his deep knowledge of the technology world and helps brand owners and agencies take full advantage of fresh commercial opportunities for growth.

This workshop is suitable for agency staff who want to deepen their understanding of technological progress and how (and if) to talk about new trends with clients. It is not a technical workshop, but rather a programme designed to give all participants an opportunity to explore new technologies and consider potential applications for client projects.

Allister Frost is the founder of Wild Orange Media where he helps businesses adapt to our rapidly-changing world. Voted UK Digital Marketing Personality of the Year, he is an expert in improving marketing results by leveraging emerging channels and technologies to inspire profitable customer actions. As a world-renowned marketing speaker and consultant, his energy has inspired hundreds of sector leading organisations including GE, Vodafone, Pfizer, and the BBC.