IAPI's sister organisation, IPA, is running The Eff Test again. The Eff Test online learning programme is a challenging qualification that promotes the comprehension of, and engagement with, planning as the USP of agencies; specifically it will help identify planning and effectiveness measurement techniques as central to understanding how agencies can create effective campaigns for their clients in the future. This is hugely useful if you're entering ADFX 2018.

Format

The qualification compromises of at least 32 hours of online learning, culminating in a 2 hour online exam, for which dates could be chosen at the time of booking.

Audience

The qualification is suitable for mid-level planners with at least two to three years experience from all agency types and discipline or anyone invested in the effectiveness of their campaign.

Content

The qualification covers a broad range of subjects including definitions of effectiveness, evaluation and accountability; why businesses should invest in it, how it has developed over time, who has a stake in evaluation and current debates around the topic.

It also looks into the broad principles behind different types of objectives that can be set:

  • What are KPIs and how they differ from objectives?
  •  What is a benchmark and how/when can you establish one?
  •  How and when you should consider evaluation in the planning process?
  •  When should you begin data collection, roles and responsibilities in the process?
  • Lastly it looks at specific techniques and approaches and how effectiveness measures differ by discipline.

Exam: 

To gain the official qualification there is an online examination. The 2 hour online exam will run at on the following days. You will need to choose the date of your exam at the time of booking.

Thursday 29th March 2018

Thursday 28th June 2018

Thursday 27th September 2018

Price:

£500 plus VAT. You can book online here. For more information see the leaflet or email Heather@ipa.co.uk

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Add to Calendar 2018-03-29 10:00:00 2018-11-29 12:00:00 Europe/Dublin The Eff Test. Proving Effectiveness to your Clients The IPA Eff Test online learning programme is a challenging qualification that promotes the comprehension of, and engagement with, planning as the USP of agencies; specifically it will help identify planning and effectiveness measurement techniques as central to understanding how agencies can ...... IAPI info@iapi.com

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Add to Calendar 2018-03-29 10:00:00 2018-11-29 12:00:00 Europe/Dublin The Eff Test. Proving Effectiveness to your Clients The IPA Eff Test online learning programme is a challenging qualification that promotes the comprehension of, and engagement with, planning as the USP of agencies; specifically it will help identify planning and effectiveness measurement techniques as central to understanding how agencies can ...... IAPI info@iapi.com

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