About Us

Mindshare Ireland is part of the global WPP family, the world’s largest communications company. Globally Mindshare is over 10,000 people in 86 countries all united in using the power of media to drive Good Growth for our clients; growth that delivers share of mind and long-lasting business impact.

To do this we offer a full range of services in media and communications planning: channel planning across all media (including all digital touchpoints from video to SEO to ecommerce), media and communications strategy, audience insights and research, campaign buying and reporting, partnerships, sponsorships, media innovation, and market analysis.

Mindshare is built on our values of energy, empathy and impact. Our diverse global family includes people from every culture and different specialist skills, but our shared values and our mindset bind us together. Mindshare people move fast with intent, we challenge and inspire, ensuring our ideas and solutions are always the best they can be, so that together with our clients we use the power of media to change the world.

Key People
Key People
Bill Kinlay
Bill Kinlay
Chief Executive Officer
Ken Nolan
Ken Nolan
Chief Operating Officer
Emma O’Doherty
Emma O’Doherty
Chief Client Officer
Awards
Awards
ADFX 2016
Awards

Switched On: Moving Bord Gáis Energy from state sector monolith to private sector powerhouse in eight short years

BRONZE - Long Term Effectiveness

ADFX 2016
Awards

How advertising and brand building kept Deep RiverRock hydrated over 10 years

BRONZE - Long Term Effectiveness

ADFX 2016
Awards

safefood: Reaching the unreachable, convincing the inconvincible; persuading all sexually active women, not just those planning a family, to take folic acid daily

BRONZE - Public Service, Social Welfare & Education

ADFX 2016
Awards

McDonnells: How a dry curry sauce pasted the market

GOLD - FMCG

ADFX 2014
Awards

Jack & Jill - A True Story, A Real Effect

GOLD - Small Budget sponsored by TV3

GOLD - Public Service, Social Welfare and Education sponsored by PML

ADFX 2014
Awards

Turning Brand Truth into Brand Response. Three does Mobile As It Should Be.

BRONZE - IT, Telecommunications and Digital sponsored by The Irish Independent

ADFX 2012
Awards

Bord Gáis - At the touch of a finger

SILVER - Corporate, Finance & Services

ADFX 2010
Awards

Making the Big Switch - Bord Gais

GOLD - New Launch sponsored by The Star

GOLD - Corporate, Finance & Services sponsored by Independent Newspapers

ADFX 2006
Awards

Permanent TSB

BRONZE - New Campaigns - Existing Products

ADFX 2002
Awards

Kellogg's 'Nutri-Grain'

BRONZE - New Campaigns - Existing Products