Having spent the past 20 years working in a variety of production genres, including as live TV, Max eventually settled into production of TV commercials.

Pull The Trigger provide high end production services both to the local advertising industry in Ireland and to visiting international productions in the genres of corporate videos, documentary films, stills provision, digital films, and TV and cinema commercials.

Since 2014, Max has pushed Ireland as a location based filming centre for the USA, Germany, and the UK in particular.

She is a regular attendee at the Cannes Lions Festival, where she to date has been the only Irish company representative to push Ireland as a production centre to the rest of the world. Pull The Trigger, and Max in particular, are active members of the Global Production Network, representing Ireland on a world stage for collaborative projects for creative, and advertising, film making.

Judging : Film category