I am Peder Westerberg a Creative Director and partner of a Swedish advertising agency, Hummingbirds. 

With an art director education from Forsberg´s School of Design, work as assistant art director and designer with Grey´s at their office in Stockholm and some years as freelance I decided to start my own agency Hummingbirds twelve years ago. We have today developed into an award-winning bureau, twice ranked as the best small advertising agency in Sweden and winning gold medals in several competitions. This has given us an impressive customer list ranging from Swedish brands to international companies.

 I have been a jury member in both Swedish and international advertising competitions, such as Guldägget and Cannes Lions. 

 I am honoured to be a jury member in the Cannes Young Lion competitions in Ireland this year.