This November we are holding an election for two vacancies on our ten member board. Five nominations have been received and the candidates election pitches are listed below. We wish them all the very best of luck.

  • Margaret Gilsenan
  • Jane Gray
  • David Hayes
  • Sean Hynes
  • Shenda Loughnane

There is one vote per member agency. Ballot papers must be received by 23 November and the results will be announced at the IAPI AGM on 29 November.

Margaret Gilsenan
Margaret Gilsenan

Title: Head of Planning & Partner

Company: Boys + Girls


Margaret has more than 25 years experience in planning. She was Board Planning Director in McConnells Advertising until 2009, when she and five others set up Boys and Girls, building the agency business, client base and people from scratch. In that time, the agency has gone from strength to strength, built around a strong strategic and creative ethos.

Over the years Margaret has worked on some of the biggest accounts in the country including The National Lottery, AIB, eircom and Kellogg’s. Today her accounts include Ulster Bank, Energia, Trinity College Dublin, Dulux and Danone. These accounts have won numerous creative and effectiveness awards.

Her area of particular interest and expertise is consumer behaviour and insight and she is a firm advocate of continuous learning.

Margaret has been on the Board of the Marketing Society, Plan International Ireland (continuing as a Member of the Marketing & Fundraising Committee, when her Board term was up) and worked until last year on the Peter McVerry Trust Wexford Cycle. She also guest lectured at DIT, UCD and the Smurfit Business School.

What Margaret would like to contribute as a board member of IAPI:

"Below I have outlined what I feel I could contribute to the Board:

  • My years of experience, both as a planner and agency owner, give me a unique view of the industry which I feel could really benefit the IAPI organization.
  • I am a firm believer in giving back and supporting the industry, especially up and coming talent, and the IAPI Board gives me the chance to do that.
  • With the ambition of IAPI and its member agencies is to increase the creative reputation of Ireland, sharp strategic thinking is central to that goal…planning must be part of all conversations.
  • Planning feels like a underrepresented group in the industry, there have been numerous attempts by individuals to set up Planning Groups. But without the backing of IAPI these informal groups will continue to falter.
  • Planning is 50 in 2018, and the data landscape has completely changed. For Irish agencies to deliver world class work, it is important that our strategic thinking and training is fit for purpose in the new world. This excellence won’t be achieved without a planning/strategic focus in IAPI."

Jane Gray
Jane Gray

Title: Head of Business Development

Company: Verve


Jane Gray is Head of Business Development in Verve driving the growth of the business in Ireland and the UK. She has always had an interest in the industry with a strong academic background graduating from the University of Stirling with a BA Hons in Marketing and UCD Michael Smurfit Business School with an MSc in Marketing Practice.

Jane has over 14 years experience in both client and agency side of the business. She has gained solid experience in Advertising, Marketing, Sponsorship, Event Management and Experiential Marketing. Jane started her career working as Assistant Advertising Manager (UKI) for Dell. However, her passion always lay in agency side, so in 2006 she made her move to Rothco where she spent some time working on clients such as Aer Lingus, AIB and Unilever. Following her time in Rothco she moved to Ogilvy (Dublin) to work on the Ulster Bank Sponsorship account. She joined Verve in 2014 as an Account Director where she found her love for the live experience. Since then Jane has progressed to Business Director and most recently appointed Head of Business Development. As well as constantly driving the Verve business, Jane is a senior lead in Experiential marketing team heading accounts such as Heinz, Unilever, Mars and Diageo.

What Jane would like to contribute as a board member of IAPI:

"The way in which we consume media has changed considerably over the past decade. Brands are constantly looking for more disruptive ways of engaging with the consumer and BTL/ Experiential is becoming an even more powerful tool. As our landscape is changing I think it is important that the IAPI Board has a representative from an experiential agency to ensure that the organisation is representing this important part of the marketing mix. With my strong experiential background, I would like to ensure that the power of the live experience is not overlooked by clients, award bodies and young graduates choosing their entry into agency life alike."

David Hayes
David Hayes

Title: Joint Managing Director

Company: Wavemaker


David Hayes has worked for over 35 years in the advertising industry beginning his career with Peter Owens, Ogilvy and DDFH&B. He spent five years as media director of CDP Associates before making the decision to establish his own media agency, which was called Mediator. In 2002 he sold a majority share to Global media agency CIA who a year later were in turn purchased by WPP and renamed MEC where he remained as CEO. Last year MEC was merged with sister agency Maxus to form a new agency called Wavemaker where David is now Joint Managing Director.

What David would like to contribute as a board member of IAPI:

"Our business is at a crossroads. I don’t remember a time when so much of what we do and so much of what we represent has been as challenged. Oddly enough I also don’t remember a time when the value of what we do has contributed as much to the P&L’s of the companies that we represent. I see the challenges our business faces as two fold. We need to attract a more broadly skilled, culturally diverse and talented workforce. We need – more than ever before – to make the case for what we do. We need to educate a wider business audience about the enormous contribution we make to the competitiveness and profitability of our clients. Both are inextricably linked because in order to continue producing work that helps our clients business grow we need people who represent and understand the diverse nature of Irish society."

Sean Hynes
Sean Hynes

Title: Managing Partner, Creative

Company: Bonfire


In a packed career to date, Seán has moved seamlessly from junior art director to creative director to agency owner, producing campaigns for many of Ireland’s blue chip accounts along the way. In fact if Seán had been sentenced to a life in advertising, he would have been out by now.

Seán also has a passion for design and has created brand identities and the visual language for numerous Irish brands.

Apart from engaging, persuading and selling, his work has also won many awards both here at home and internationally.

When not working you’ll find him enjoying ridiculous physical hardships, including marathons, long distance cycling and even the odd Ironman.

What Sean would like to contribute as a board member of IAPI:

"IAPI has done great work in recent years showcasing the best of our industry and demonstrating how advertising plays a vital role in contributing to the success of business in general. I’d love to help continue with this work and help drive even further the conviction that great ideas have great worth and contribute definitively to the bottom line.

I believe there is a real appetite within marketing departments today for ideas that are different, highly creative and effective. So, as an industry, we should be doing everything we can to supply them with ammunition to convince those further up the decision-making process that our ideas are worth investing in and believing in.

There’s no shortage of great examples, both at home and abroad, of this in practise and I’d like to do my best to bring many of these convincing examples to the attention of decision makers and influencers in our client companies.

Everything we do as an industry begins with ideas, whether that’s clever strategic thinking, clever planning, clever ways to communicate or clever ways to engage. I plan to dedicate my time and energy towards ensuring that this thinking is valued as highly as it should be.

With your kind your support I would love to be fortunate enough to join the IAPI board and roll up my sleeves alongside the other excellent members and work hard towards promoting this agenda and other advocacy work for our industry."

Shenda Loughnane
Shenda Loughnane

Title: Group MD Clients and Brands

Company: Dentsu Aegis Network


Shenda Loughnane, Group MD Clients and Brands, Dentsu Aegis Network

Shenda joined Dentsu Aegis Network Ireland as Group MD in April of this year. In this role, she is responsible for overseeing the Carat, iProspect, Vizeum and isobar brands as well as managing the data, strategy and new product development divisions of DAN Ireland

Prior to her return to Ireland, Shenda spent four years as Global Chief Strategy officer for iProspect, based in Germany. This role involved creating performance strategies for global clients as well as developing new solutions for iProspect in areas such as performance content, Commerce and Co-Op marketing.

Shenda has over 18 years of experience in digital advertising on both the media and creative sides of the business and a further 7 years in traditional advertising. Throughout her career, she has worked for media agencies such as Zenith and Havas in both the UK and across Europe.

What Shenda would like to contribute as a board member of IAPI:

"I have considerable experience across a wide variety of media solutions and global markets. As a result, I have been exposed to the changing nature of both client needs and resultant agency challenges. I believe I can use this experience to help guide the future strategy of how IAPI can best support agencies in what are challenging times for both creative and media agencies alike.

My specific areas of focus and strength are in digital, data and technology and I believe I can play a role in helping to guide how agencies best develop core skills in these areas and develop client solutions around these skills.

Lastly, with talent and creativity in abundance, I believe there is an opportunity for Irish agencies to become more visible on the global stage and I would like to play some role (however large or small) in helping to drive that agenda within IAPI."