The countdown to the 2018 ADFX Awards began this week after IAPI published the shortlist for the biennial awards.

In all, 32 shortlisted contenders will be judged against a rigorous set of business performance criteria by a panel of Irish and international industry experts, in 10 hotly contested categories at the ADFX Gala Awards which will take place on 27 September in the RDS.

Shortlisted entries are recognised for being “the most effective advertising and communications campaigns with measurable impact on business performance and results over the last two years, in what are considered the toughest awards in the marketing communications industry. Successful entries must thoroughly illustrate the effectiveness of their individual campaigns through a serious of results including measurable business successes and contributions to the bottom line.”

The shortlisted campaigns are among the most memorable and impactful advertising campaigns from the last 24 months and have all successfully illustrated having an effect on consumer behaviour. 

ADFX Shortlist
ADFX Shortlist

AUTOMOTIVE

Nissan - A Micra Revolution - Smashing conventions and European sales, how a bespoke Irish campaign rescued a brand

Agencies: In The Company of Huskies & Spark Foundry

 

CORPORATE FINANCE & SERVICES

Energia - Clever Humans Get Results

Agencies: Boys & Girls & Vizeum

 

FMCG

Kerry Foods, Dairygold - A case on how to spread the good stuff

Agencies: Rothco & Vizeum

 

Boyne Valley Foods - Ambassador, with this ADFX paper you are really spoiling us

Agencies: Boys & Girls & Mindshare

 

Dulux Ireland - Painting an invincible story of success

Agencies: Boys & Girls & Mediacom

 

Musgraves - Just Good Coffee: A Frankly Honest Account of Frank & Honest’ s Launch in Ireland

Agencies: Starcom & In The Company of Huskies

 

IT/TELECOMMUNICATIONS & DIGITAL

Eir Mobile - ‘Speak now or forever hold your peace’ - the odd couple union that went off without an objection, the migration of Meteor to eir mobile.

Agencies: Rothco & Vizeum

 

Three - How a fearless girl and her cloud saved Christmas for Three.

Agencies: Boys & Girls & Spark Foundry

 

Virgin Media - Age of Promiscuity

Agencies: BBDO Dublin & OMD Dublin

 

LEISURE, MEDIA & ENTERTAINMENT

Lidl - How Lidl changed the nation's attitude to Ladies Gaelic Football by calling for Serious Support

Agency: Chemistry

 

Irish Times - Small Island Big News

Agencies: PHD Ireland & Owens DDB

 

EuroMillions - When Ireland dared to dream big

Agencies: DDFH&B & Starcom

 

Aer Lingus - There’s No Place Like Home - How to bring Home Advantage around the world, and back again.

Agencies: Rothco

 

Failte Ireland - A bedtime story that woke up domestic Tourism

Agencies: Rothco, Mindshare & In The Company of Huskies

 

LONG TERM EFFECTIVENESS

Vodafone - The Tin Man Gets a Heart: 5 years of Elevating and Celebrating the Vodafone Ireland Network

Agencies: Grey London & Wavemaker

 

Iarnród Éireann - Back on Track.

Agencies: Publicis & Spark Foundry

 

VHI - Restoring Balance in the Healthcare Market

Agencies: Publicis & PHD Ireland

 

St. Vincent De Paul - BREAKING THE CYCLE - How we helped change St Vincent de Paul’s fortunes when the charity sector was facing hard times (Annual Appeal 2015-2017)

Agency: In the Company of Huskies & Mediacom

 

AIB - From bankruptcy to IPO, the remarkable story of AIB.

Agency: Rothco

 

NEW LAUNCH

 

Bord Na Mona - Changing the Nature of Bord Na Mona

Agencies: Chemistry & OMD

 

Failte Ireland – A bedtime Story that woke up domestic tourism

Agencies: Rothco, Mindshare in the Company of Huskies

 

Lidl - How Lidl changed the nation's attitude to Ladies Gaelic Football by calling for Serious Support

Agencies: Chemistry

 

Nissan - A Micra Revolution. Smashing conventions and European sales, how a bespoke Irish campaign rescued a brand

Agencies: In The Company of Huskies & Spark Foundry

 

VHI - Let's Talk Fertility

Agencies: PHD Ireland & Publicis

 

Permanent TSB: 2 Plus More Experiences

Agencies: Publicis, PHD Ireland & iCAN

 

PHARMACEUTICAL, HEALTHCARE, COSMETICS & TOILETRIES

VHI – Let’s talk Fertility

Agencies: PHD Ireland & Publicis

 

VHI – Restoring Balance in the Healthcare Market

Agency: Publicis & PHD Ireland

 

PUBLIC SERVICE, SOCIAL WELFARE & EDUCATION

 

RSA - Tackling drink driving on Irish roads, and doing it #ForCiarán.

Agencies: BBDO & Spark Foundry

 

Irish Blood Transfusion Service - Donor See, Donor Do

Agency: BBDO Dublin

 

St. Vincent De Paul - BREAKING THE CYCLE - How we helped change St Vincent de Paul’s fortunes when the charity sector was facing hard times (Annual Appeal 2015-2017)

Agency: In The Company of Huskies  & Mediacom

 

RETAIL AND FASHION 

Lidl - How Lidl changed the nation's attitude to Ladies Gaelic Football by calling for Serious Support

Agency: Chemistry

 

Lidl: The Basket That Grew Up To Be A Trolley

Agency: Chemistry

 

SMALL BUDGET

The Defence Forces – Finding the right fit: Data Sniping for the Defence Forces

Agency: Rothco

 

Dulux Ireland – Painting an Invincible story of suss

Agencies: Boys & Girls & MediaCom