Great creative work doesn’t happen without a great client.
Great creative work doesn’t happen without a great client.

In Creative Heroes we talk to some clients who have produced exceptional work. We get their views on how to maximise the power of creativity and find out who their creative heroes are.

We’ve picked clients from different sectors, with different stories to tell and each with their own view of the importance of creativity and how to maximise it for their brand’s benefit.

First up was Mark Henry, Central Marketing Director at Tourism Ireland and this month, Fiona Sweeney, Strategic Marketing Director for Kerry Foods is in the hot seat. Find out how creativity drives loyalty, whether advertising is art or science, and discover Fiona’s favourite brand, right here.