Our CMO Lunch ‘n Learn Series designed to give you some key insights into the role of the CMO as they lead an increasingly complex and evolving marketing remit for their organisations.  In this session Mark, as Commercial Director in Permanent TSB in charge of commercial and marketing, will share with us:

  • What a day in his working life looks like
  • How and why he makes decisions and the priorities he has
  • The structure and shape of his commercial and marketing team
  • How he likes to work with agencies partners
  • Why he believes the Marketing discipline has an image crisis with the rest of the C-Suite 
  • How he believes we can change the marketing narrative to appeal more to the C Suite, especially the CFO and CEO

This event is by invitation only. 

Space will be limited and we will be restricting bookings to one person per agency so we would advise you to register your interest now to secure your place for what we know will be a popular session.

About the Speaker
About the Speaker

Mark has been leading commercial strategy and performance at Permanent TSB since August 2016. He is responsible for leading overall growth and directly responsible for all customer, digital, product and marketing functions.

Mark was previously responsible for running Virgin’s Consumer P&L in Ireland, previously branded UPC, creating ways to sustain double digit revenue growth for nine years straight. This growth made the company the fastest growing brand in Ireland in the last decade.

Prior to working with Virgin & UPC, Mark worked for a number of leading UK telecom providers in various senior management roles. 

Speaker
Speaker
Mark Coan
Mark Coan
Group Commercial Director, Permanent TSB
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Add to Calendar 2018-11-07 12:30:00 2018-11-07 14:00:00 Europe/Dublin CMO Lunch 'n' Learn - Mark Coan Join us for our CMO Lunch ‘n Learn Series designed to give you some key insights into the role of the CMO IAPI, 12 Clanwilliam Square, Dublin 2 IAPI info@iapi.com

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Add to Calendar 2018-11-07 12:30:00 2018-11-07 14:00:00 Europe/Dublin CMO Lunch 'n' Learn - Mark Coan Join us for our CMO Lunch ‘n Learn Series designed to give you some key insights into the role of the CMO IAPI, 12 Clanwilliam Square, Dublin 2 IAPI info@iapi.com

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