Knowing the Code - A Half Day Introduction
Knowing the Code - A Half Day Introduction

For alcohol brand-owners and agencies alike, familiarity with the code of the Advertising Standards Authority of Ireland (ASAI) and the CopyClear process is vital. By knowing what to include and what to avoid, you can approach the development and planning of your marketing communications knowing that they are not likely to be in breach of the code.

With an ever-changing marketplace and new challenges in social media, this training session is an opportunity for your team to re-familiarise or to be introduced for the first time to the code. Two CopyClear Compliance Managers will show how together we can keep communications running smoothly.

Training Agenda

  • Introduction to CopyClear
  • How the process works
  • Key issues around the ASAI code
  • What not to do
  • Bloggers, Influencers and Ambassadors
  • Q&A
Who gives the training?
Who gives the training?

Lynne Tracey

Lynne has worked with Campaign Advertising in Dublin and with McCann-Erickson, both in New York and Dublin. She subsequently worked with the Javelin Group as a Director.

Lynne was the first female President of the Institute of Advertising Practitioners in Ireland, she also served on the Board of the Advertising Standards Authority of Ireland, the Advertising Benevolent Society (TABS) and CCCI (CopyClear).

She currently lectures on the DIT MSc in Advertising and has been with CopyClear since 2007.

Eoghan Nolan

Award-winning copywriter Eoghan Nolan brings a wealth of experience to

the role, having been Creative Director and Board Director of McCann,

BBDO Dublin and Leo Burnett.

A former lecturer in Copywriting in DIT, Eoghan served on the boards of IAPI and of ICAD and currently runs his own creative consultancy, Brand Artillery. Among his accolades are Ireland’s first D&AD, Radio Ad of the Millennium from the Kinsale Sharks and Best Copywriting 2012 from the National Newspapers of Ireland. He won the only Gold Bell awarded for any advertising in Ireland at ICAD 2014.

Since 2017, he has been a faculty member of Inseec U London, where he lectures on the Masters in International Brand Strategy course.

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Add to Calendar 2018-10-24 14:00:00 2018-10-24 17:00:00 Europe/Dublin CopyClear Training - Session 4 Understanding the codes around marketing for Alcohol Brands CopyClear, 12 Clanwilliam Square, Dublin 2 IAPI info@iapi.com

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Add to Calendar 2018-10-24 14:00:00 2018-10-24 17:00:00 Europe/Dublin CopyClear Training - Session 4 Understanding the codes around marketing for Alcohol Brands CopyClear, 12 Clanwilliam Square, Dublin 2 IAPI info@iapi.com

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