A half day workshop with Mike Ashton on developing compelling value propositions for your business.

Why should a client choose you instead of one of your competitors? Can you answer that?

Are there potentially different answers to this question depending on the clients that you are thinking of? Probably.

In today’s hyper competitive landscape, having clear and compelling value propositions that are relevant, clearly differentiated and credible is critical for client acquisition and retention.

This course is aimed at Account Directors and Business Owners / MD Level Roles.

Touch Points during the session;

What exactly is a value proposition?

  • What it is, and what is not
  • The characteristics of a compelling and distinctive value proposition

Developing winning value propositions that clearly differentiate your business

  • Why a ‘one size fits all’ approach won’t work
  • Harnessing the knowledge that you have about your customers that your competitors don’t
  • Pulling together insight to construct propositions that resonate
  • Bringing the value proposition to life
  • Articulating your proposition at every customer touch point
  • Avoiding token ‘lip service’ and enabling real internal collaboration across the agency
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Add to Calendar 2019-10-24 09:00:00 2019-10-24 12:00:00 Europe/Dublin Developing Compelling Value Propositions Differentiate & heighten credibility for client acquisition and retention, a workshop with Mike Ashton Venue TBC IAPI info@iapi.com

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Add to Calendar 2019-10-24 09:00:00 2019-10-24 12:00:00 Europe/Dublin Developing Compelling Value Propositions Differentiate & heighten credibility for client acquisition and retention, a workshop with Mike Ashton Venue TBC IAPI info@iapi.com

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