THIS EVENT IS NOW SOLD OUT. 

Instead of joining the waiting list, why not consider taking a spot in Allister's other training session on Wednesday 7 June - Keeping Ahead of the Digital Game. 

Technological progress continues to accelerate ever-upwards and simply keeping up can be a daunting task for busy Account Managers and Account Directors. Being able to talk confidently with clients about the latest digital communication channels is now a crucial skill for unlocking new project and revenue opportunities.

This agency-exclusive workshop for IAPI is delivered by Allister Frost, Microsoft’s former Head of Digital Marketing Strategy, and the founder of Wild Orange Media. Allister brings together more than 25 years of marketing experience managing global B2C and B2B brands with his deep knowledge of the technology world, and now helps brand owners and agencies take full advantage of fresh commercial opportunities for growth.

This workshop is suitable for Account Managers and Directors and other agency staff looking to develop a more rounded understanding of the opportunities presented by digital communications channels. It is especially useful for AMs and ADs looking to build their confidence in managing digital projects and seeking to unlock fresh revenue opportunities from more progressive marketing techniques.

Allister Frost is the founder of Wild Orange Media where he helps businesses adapt to our rapidly-changing world. Voted UK Digital Marketing Personality of the Year, he is an expert in improving marketing results by leveraging emerging channels and technologies to inspire profitable customer actions. As a world-renowned marketing speaker and consultant, his energy has inspired hundreds of sector leading organisations including GE, Vodafone, Pfizer, and the BBC.