Technological progress continues to accelerate ever-upwards and simply keeping up can be a daunting task for busy Account Managers and Account Directors. Being able to talk confidently with clients about the latest digital communication channels is now a crucial skill for unlocking new project and revenue opportunities.

This agency-exclusive workshop for IAPI is delivered by Allister Frost, Microsoft’s former Head of Digital Marketing Strategy, and the founder of Wild Orange Media. Allister brings together more than 25 years of marketing experience managing global B2C and B2B brands with his deep knowledge of the technology world, and now helps brand owners and agencies take full advantage of fresh commercial opportunities for growth.

In this half-day workshop we’ll explore:

  • What digital marketing really means and how we should position the opportunity to clients
  • Why digital matters in the post-broadcast era where customers follow very different journeys to purchase
  • Smart approaches to digital campaign measurement
  • Techniques to stay up-to-date with new developments
  • The differences between waterfall and agile project management methodologies and their value to clients
  • The shifting AM/AD’s role and the key challenges that lie ahead
  • Emerging and proven digital opportunities to consider for your clients
Who should attend?
Who should attend?

This workshop is suitable for Account Managers and Directors and other agency staff looking to develop a more rounded understanding of the opportunities presented by digital communications channels. It is especially useful for AMs and ADs looking to build their confidence in managing digital projects and seeking to unlock fresh revenue opportunities from more progressive marketing techniques.

About Trainer
About Trainer

Allister Frost is the founder of Wild Orange Media where he helps businesses adapt to our rapidly-changing world. Voted UK Digital Marketing Personality of the Year, he is an expert in improving marketing results by leveraging emerging channels and technologies to inspire profitable customer actions. As a world-renowned marketing speaker and consultant, his energy has inspired hundreds of sector leading organisations including GE, Vodafone, Pfizer, and the BBC.

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Add to Calendar 2018-06-07 09:30:00 2018-06-07 00:30:00 Europe/Dublin Digital Success for Account Managers Technological progress continues to accelerate ever-upwards and simply keeping up can be a daunting task for busy Account Managers and Account Directors IAPI, 12 Clanwilliam Square, Dublin 2 IAPI info@iapi.com

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Add to Calendar 2018-06-07 09:30:00 2018-06-07 00:30:00 Europe/Dublin Digital Success for Account Managers Technological progress continues to accelerate ever-upwards and simply keeping up can be a daunting task for busy Account Managers and Account Directors IAPI, 12 Clanwilliam Square, Dublin 2 IAPI info@iapi.com

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