The European Advertising Certificate is a remote learning programme produced by the European Association of Communications Agencies (EACA). It aims to enhance the knowledge of young professionals in agencies so that they can perform their roles with confidence and expertise. It is based on the IPA Foundation Certificate which has become a rite of passage for everyone entering the UK industry, with more than 10,000 people passing the exam since its inception in 2003.

IAPI administers the European Advertising Certificate in Ireland. It's the benchmark foundation level qualification for people working in European advertising agencies. The Certificate is an opportunity for young professionals with up to three years experience in the Communications industry to obtain a foundation level qualification.

The exam is open to people from all disciplines and learning takes place online. There are seven learning paths or modules in total, covering all aspects of the brand communication process. The course builds on the learning you’ve already acquired: from your studies, in your agency, through job or external training, or further education courses. The exam takes place in Dublin in April 2019 (exact date tbc) and IAPI will arrange and invigilate.

​The areas covered are:
​The areas covered are:
  • Module I: The Power of Creativity
  • Module II: The Communications Landscape
  • Module III: The Client and Agency Roles
  • Module IV: Theories, Tools, & Techniques
  • Module V: Comms Review
  • Module VI: The Creative Development Process
  • Module VII: Evaluating Effectiveness

The total cost is €280 ex VAT for IAPI members and €580 for non-members. You can find more information about the course here and register online here. For any queries, please contact Katherine Ryan in IAPI by emailing katherine@iapi.com or call 01 676 5991.

Testimonials from previous students:
Testimonials from previous students:

I took the EAC exam after being in the industry for less than a year. I’ve learned so much through experience and from my colleagues as an account executive but the EAC exam put many of these learnings into context. It gave me a greater insight into the theories and fundamentals behind media planning and why we do what we do. The case studies brought these theories to life and gave me a better understanding of implementing these practises and achieving highly effective campaigns

- Tara Keenan, Communications Executive at Wavemaker


I would highly recommend The European Advertising Certificate to anyone new to the world of advertising. The course is easy to follow and engaging and provides you with great theoretical and practical foundations for which you can begin to build a successful career in advertising upon. Not only was it relevant for my own field of media planning but has also given me a great insight into the advertising industry as a whole, where our industry has come from, how it has evolved and where it is potentially going

- Ryan Reid, Account Executive, Carat

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Add to Calendar 2019-01-01 09:00:00 2019-04-25 12:00:00 Europe/Dublin European Advertising Certificate 2019 (EAC) Unique remote learning programme for junior professionals in the advertising industry DIT Aungier Street, Dublin 2 IAPI info@iapi.com

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Add to Calendar 2019-01-01 09:00:00 2019-04-25 12:00:00 Europe/Dublin European Advertising Certificate 2019 (EAC) Unique remote learning programme for junior professionals in the advertising industry DIT Aungier Street, Dublin 2 IAPI info@iapi.com

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