The impact of technology on our industry has been profound.  It influences consumer behaviour and informs how brands behave in today’s hyper-connected world.   But as an industry, are we at risk of putting the innovation-cart before the horse and losing sight of the consumer or brand problem we’re trying to solve.  How can we apply a more rigorous approach to innovation that de-risks bad ideas and allows us to arrive at true innovations that genuinely solve consumer problems? This Masterclass will equip you to apply Innovation / Design Thinking within your agency and for the brands you work with.

You will experience the full innovation/design-thinking process – an exciting sprint from consumer and market insight to initial idea, prototype, testing and iteration.  Learning by action you’ll be equipped to go back to your agency with the tools and techniques to apply a structured approach to innovation and invention within your organisation. The course will cover:

  • Design Thinking principles, process and techniques
  • Finding unmet consumer needs and frustrations and applying design thinking to solve them in a tangible way
  • Learning how to develop innovative services, products and experiences
  • Learn how to de-risk and pre-test future innovations
  • Discover how (and why) you should kill bad projects early
  • Understand how to foster a culture of innovation and invention in your agency that goes beyond tech and advertising to genuinely solving problems with compelling product and service ideas

Dr Johnny Ryan is Head of Ecosystem for PageFair where he works with global stakeholders to sustain the open Web beyond blocking.

His previous roles include being Chief Innovation Officer of The Irish Times.

His second book “A History of the Internet and the Digital Future” is on the reading list at Harvard and Stanford.

As a PhD scholar at the University of Cambridge he studied the spread of terrorist memes on the Web. He was supervised by MI5’s official historian, and his advisor was the former Director of the Secret Intelligence Service (MI6).

His first book, based on his work as Senior Researcher at the Institute of International & European Affairs, was the most cited source in the European Commission’s impact assessment that decided against pursuing Web censorship across the 28 member states of the European Union.

He started his career as a designer, and returned to design thinking later as Executive Director of The Innovation Academy at University College Dublin.

He was an associate on the emerging digital environment at the Judge Business School of the University of Cambridge from 2011-14, and occasionally lectures at the Business School of University College Dublin.

His writing has appeared in NATO Review, FortuneBusiness WeekBusiness InsiderContagious, and Ars Technica.

Please note all bookings are non-refundable and member's prices apply to members of IAPI only. 

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Add to Calendar 2017-01-01 09:00:00 2017-01-01 17:00:00 Europe/Dublin Innovation and Design Thinking Masterclass The impact of technology on our industry has been profound. It influences consumer behaviour and informs how brands behave in today’s hyper-connected world. This Masterclass will equip you to apply Innovation / Design Thinking within your agency and for the brands you work with. IAPI info@iapi.com

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Add to Calendar 2017-01-01 09:00:00 2017-01-01 17:00:00 Europe/Dublin Innovation and Design Thinking Masterclass The impact of technology on our industry has been profound. It influences consumer behaviour and informs how brands behave in today’s hyper-connected world. This Masterclass will equip you to apply Innovation / Design Thinking within your agency and for the brands you work with. IAPI info@iapi.com

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