Whether you are buying or selling marketing services, the method and manner by which you negotiate can have a significant impact on the value of the resulting deal. This one-day training programme, specifically developed for agencies, can help ensure that those taking part in negotiations can achieve the best available deal.
Combining negotiation principles, strategies, techniques and tactics, all within the context of the marketing problems that need to be solved, this is an essential course for anybody responsible for creating long-term, high-value deals in agencies.
Who is this course aimed at?
Senior account managers, persons working in the finance & operational departments. Delegates will have responsibility for client negotiations of contracts, projects and service level agreements.
About the trainer
David Meikle is founder of Salt, a consultancy and training company that specialises in forming and improving client/agency relationships.
Prior to Salt, David spent nearly twenty years in advertising working for Grey and Ogilvy & Mather in London as a board director and then as Group Managing Director of Ogilvy Russia from 2003 to 2008.
David has been training agencies in negotiation since 2010, his clients include AMV/BBDO, Adam&EveDDB, McCann Erickson, Ogilvy & Mather, MediaCom and the IPA. David is also the author of a soon-to-be-published book How to Buy a Gorilla, already heralded as “the ultimate book for how to strategically source agency services”, which “provides an invaluable roadmap that can ensure brands get what they really need from their agency partners”.
Please note members prices apply to members of IAPI only and all bookings are non-refundable. A minimum of 10 bookings are required by Friday 23 December for this course to proceed.
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Add to Calendar 2017-01-11 09:00:00 2017-01-11 17:00:00 Europe/Dublin Procurement Negotiation Training This one-day training programme, specifically developed for agencies, can help ensure that those taking part in negotiations can achieve the best available deal. IAPI, 12 Clanwilliam Square, Grand Canal Quay, Dublin 2 IAPI info@iapi.com
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Add to Calendar 2017-01-11 09:00:00 2017-01-11 17:00:00 Europe/Dublin Procurement Negotiation Training This one-day training programme, specifically developed for agencies, can help ensure that those taking part in negotiations can achieve the best available deal. IAPI, 12 Clanwilliam Square, Grand Canal Quay, Dublin 2 IAPI info@iapi.com