TV in all its forms
TV in all its forms

What is the course about?

The training workshop is designed to give an overview of what television has to offer advertisers and how the TV/AV advertising market works. The course looks at the many and varied strengths of television as a communications vehicle and examines the different roles that TV can play. It also demystifies the sometimes-confusing jargon that surrounds TV planning and buying. It also discusses how brands can best embrace all of the A/V based channels at their disposal.

Who is this training for?

It is aimed primarily at those people who have recently joined a media agency, an advertising agency or advertiser but is also available to new starters at broadcasters or sales houses. It is also relevant for those already working in agencies who have recently moved into AV/TV planning and buying.

Training Agenda

  1. Introduction
  2. The TV Viewing Landscape
  3. Unravelling the Jargon
  4. Fundamentals of Planning and Buying TV
  5. Putting it Into Practise
  6. Many Ways to use TV

Who gives the training?

This training will be conducted by representatives from TAM Ireland and Thinkbox UK.

TAM Ireland (Television Audience Measurement Ireland Ltd) oversees an accurate and effective audience measurement system for the whole of the television advertising industry. TAM’s mission is to provide precise viewership data and promote the power of television with a commitment to excellence, vision and adaptability.

Thinkbox is the marketing body for commercial TV in the UK, in all its forms. It works with the marketing community with a single ambition: to help advertisers get the best out of today’s TV.

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Add to Calendar 2018-05-23 02:30:00 2018-05-23 04:30:00 Europe/Dublin TAM IRELAND TRAINING “TV in all its forms” 2nd Session Added TAM Ireland have created a training workshop to give a grounding in the essentials of AV planning and buying. “Tribe Called Quest”. Iconic Offices, The Greenway, St. Stephens Green, Dublin 2 IAPI info@iapi.com

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Add to Calendar 2018-05-23 02:30:00 2018-05-23 04:30:00 Europe/Dublin TAM IRELAND TRAINING “TV in all its forms” 2nd Session Added TAM Ireland have created a training workshop to give a grounding in the essentials of AV planning and buying. “Tribe Called Quest”. Iconic Offices, The Greenway, St. Stephens Green, Dublin 2 IAPI info@iapi.com

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