Take control of your commercial success...
Do you have a ‘Win Without Pitching’ mindset?  
Agency new business development is but a game, says Blair Enns, the Canadian author of The Win Without Pitching manifesto. But most business development professionals play it the wrong way, by the wrong rules, claims Enns.

In this provocative talk, the founder of the Win Without Pitching training program lays out the two ways to play the new business game: to try to win more pitches and to try to win without pitching. He explains why some prefer one approach over the other, and the costs and trade-offs inherent in each approach.

Enns will close the talk by having the audience participate in his New Business Game, in which he puts five different new business scenarios to you and asks how you would respond. He'll then explain what your responses say about you, your firm and your approach to new business development. In addition to learning something about yourself, you'll also see how your peers respond. Heated debate is sure to follow.

Event Timings

Registration   8.00-8.30 am

Blair Enns       8.30-10.30 am

Speakers Biography
Speakers Biography

Blair Enns is the sand in the free pitching machine. Through his sales training program for creative professionals, Win Without Pitching, he is on a mission to change the way creative services are bought and sold the world over. He is the author of The Win Without Pitching Manifesto (Rockbench, 2010) and Pricing Creativity: A Guide to Profit Beyond The Billable Hour (Rockbench, Q3 2017). 

Blair lives with his family in the remote mountain village of Kaslo, British Columbia, Canada. He can be found on the web at winwithoutpitching.com and on Twitter at @blairenns.

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Add to Calendar 2017-11-10 08:00:00 2017-11-10 10:30:00 Europe/Dublin Win Without Pitching: A Better New Business Game We’re delighted to announce that Blair Enns, CEO of Win Without Pitching is coming to Dublin. The Alex, 41-47 Fenian Street, Dublin 2 IAPI info@iapi.com

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Add to Calendar 2017-11-10 08:00:00 2017-11-10 10:30:00 Europe/Dublin Win Without Pitching: A Better New Business Game We’re delighted to announce that Blair Enns, CEO of Win Without Pitching is coming to Dublin. The Alex, 41-47 Fenian Street, Dublin 2 IAPI info@iapi.com

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