About Us

We believe in the transformative power of great ideas. Those ideas that help challenger brands take on the big guys and win. That successfully launch new products or services into a crowded market. And that change consumer behaviour and transform our client’s bottom line.

Digital, direct, design or advertising. What really matters is that our ideas reach the right people and that your challenger brand blooms.

Key People
Key People
Damian Penco
Damian Penco
Founder and managing partner
David Quinn
David Quinn
Founder and managing partner
Sinead Boyle
Sinead Boyle
Head of Client Services
Michael Walsh
Michael Walsh
Creative Director
Gerry Kennedy
Gerry Kennedy
Head of Copy
Fergal Fitzpatrick
Studio Manager
Nilson Benis
Digital Director
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