About Us

Founded in 2009 by 4 boys and 2 girls with over 90 years marketing experience, we offer a full range of services from creative concepts and production to market research and consumer insight planning.

In our business one fact remains constant – creativity pays. We believe that the better the idea, the stronger it resonates with its’ audience, and the greater its’ potential to provoke a response, which is exactly what great ideas do. They provoke. They engage. They arrest your attention and compel you to act. We believe that Daringly Simple Ideas add value to every brand we work with.

We use this discipline to distill complex consumer behavior into single insights, which we use to create powerful and effective ideas across every platform from digital to brand activation and more.

To put it simply, we believe that Great Work, Works.

Key People
Key People
Patrick Meade
Patrick Meade
Managing Director
Pat Stephenson
Pat Stephenson
Chief Relationship Officer and Founder, Boys + Girls
Margaret Gilsenan
Margaret Gilsenan
Chief Strategy Officer + Founder, Boys+Girls
Awards
Awards
ADFX 2018
Awards

Energia - Clever Humans Get Results

SILVER - Corporate Finance and Services

ADFX 2018
Awards

Dulux - Painting An Invisible Story of Success

SILVER - FMCG

SILVER - Small Budget

ADFX 2016
Awards

RaboDirect: Not Just Any Case Study

SILVER - Corporate Finance & Services

ADFX 2016
Awards

McDonnells: How a dry curry sauce pasted the market

GOLD - FMCG

ADFX 2016
Awards

Three: How The Perfect Surprise won Christmas

BRONZE - IT/Telecommunications & Digital

ADFX 2016
Awards

Three does All It Takes for the Irish Rugby Team

SILVER - Leisure, Media & Entertainment

ADFX 2014
Awards

Turning Brand Truth into Brand Response. Three does Mobile As It Should Be.

BRONZE - IT, Telecommunications and Digital sponsored by The Irish Independent

Industry

Latest news from Little Black Book.

Thieves Avoid PhoneWatch Security Systems in 'Burglar Bootcamp' Spot
Thieves Avoid PhoneWatch Security Systems in 'Burglar Bootcamp' Spot

Campaign from Boys+Girls heroes PhoneWatch as the alarm Burglars fear the most

Bearded Dragon Jeff Rocks Out in Spot Celebrating Three’s Home Broadband
Bearded Dragon Jeff Rocks Out in Spot Celebrating Three’s Home Broadband

The campaign was produced by Ponder and ‘Jeff’ was lovingly brought to life by multi Oscar and Bafta winning visual effects company, Framestore

Boys + Girls Invest €1.2 Million in New Agency, Circle Content
Boys + Girls Invest €1.2 Million in New Agency, Circle Content

Ireland’s biggest new content and production studio

Enter into Jeff's World in Three Ireland's Rockin' Spot
Enter into Jeff's World in Three Ireland's Rockin' Spot

Bearded dragon returns in Boys+Girls spot celebrating Three's home broadband

Colin Farrell Lends His Voice in Support of Ireland's Creative Screen Industry
Colin Farrell Lends His Voice in Support of Ireland's Creative Screen Industry

Boys + Girls launches Minding Creative Minds campaign for Screen Ireland

Community Sponsorship Ireland Invites Volunteers to Open up Communities to Refugees
Community Sponsorship Ireland Invites Volunteers to Open up Communities to Refugees

Campaign is part of Boys+Girls long term commitment to Amnesty International Ireland

Boys+Girls Debuts Stunning Ident for Screen Ireland
Boys+Girls Debuts Stunning Ident for Screen Ireland

The eye-catching new cinema ident is part of Screen Ireland’s new ‘For the story makers’ brand identity and positioning

Boys + Girls Celebrates Double Win at European Effie Awards
Boys + Girls Celebrates Double Win at European Effie Awards

Boys + Girls took home Gold for Three Ireland with ‘The Connected Island’ in B2B and Silver in Sustained Success for Škoda Ireland

High Five: Only Work with Children or Animals
High Five: Only Work with Children or Animals

From a menacing chicken to a dog making the most of VW's air conditioning, TBWA\Dublin senior copywriter, Martin Corcoran, picks five brilliant ads working with a wide range of species'

Creative Is Native: “Don’t Say We’ve a Long Tradition of Storytelling”
Creative Is Native: “Don’t Say We’ve a Long Tradition of Storytelling”

Boys + Girls creative director Kris Clarkin on vowing that advertising wasn’t for him before falling in love with it, the briefs that changed his career and why Irish film and TV is inspiring him right now