Ireland’s media landscape is changing rapidly. To assist members navigate changing media choices and audiences, IAPI has teamed up with Amárach to produce the first ever media intelligence dashboard. Updated every month, the Amárach/IAPI Media Dashboard gives you a state-of-the-art business intelligence platform to assist your media planning activities.

The dashboard includes survey data on newspaper readership, online news consumption, radio listening, digital service usage and lots more besides on a monthly basis. We believe it fills a growing data gap when it comes to media in Ireland, and we are confident it will enable our members to plan more effectively.


We will expand and improve the dashboard in light of user feedback and suggestions for new content. But it only adds value if you use it, so make sure to get your member log in details and start using our exclusive research to help your agency succeed and grow in the years ahead.

To use the dashboard, please email katherine@iapi.com who will provide you with the relevant links and a username/password for access.

You can learn more about Amárach’s unique range of PlanR market intelligence dashboards here.