About Us

Initiative is Ireland’s leading communication agency encompassing media strategy, planning and buying, utilising professionals with outstanding media expertise, research and technology skills to deliver superior media communications solutions for our clients.

Our promise is to exceed your expectations.

At Initiative we find solutions to your issues:

How do I get my marketing budget to work harder?

How can I evaluate which elements work most cost effectively?

How do I integrate innovative thinking into my communication planning?

How do I deal with media fragmentation and ad avoidance?

How can I ensure I get the lowest cost per thousand?

At Initiative we provide media neutral communication solutions that help you exceed your business objectives.

Key People
Key People
Eamon Fitzpatrick
Eamon Fitzpatrick
MD
Rachel Hynes
Rachel Hynes
General Manager
Sylvia Cawley
Sylvia Cawley
Client Service Director
Viv Maher
Viv Maher
Digital Director
Fiona Fagan
Fiona Fagan
Trading Director
Awards
Awards
ADFX 2016
Awards

Tesco Mobile Ireland: From little voice to big voice

BRONZE - IT/Telecommunications & Digital

ADFX 2014
Awards

Jameson: The Vital Ingredient

BRONZE - Bronze - Small Budget sponsored by TV3

ADFX 2010
Awards

Currys: How an effective campaign beat the perfect storm

SILVER - Retail & Fashion sponsored by Independent Newspapers