About Us
TBWA Dublin was re-founded in 2016, although it has been evolving since its inception in 1992. We joined TBWA and Omnicom in 2002 and since then we’ve been using our proprietary Disruption® methodologies to find new growth for our clients through business-changing and culture-defining ideas. In the 21st century, a brand’s place in culture is its most powerful competitive advantage; to harness this, we activate Disruption® to carve out a singular future in culture for our brands, faster.
In addition, we use our Disruption® Live data platform to create at the speed of culture; it’s how we stay in sync with culture and translate information and knowledge into action and creative ideas.
We are a community of culture shapers, open sourcers, empaths, purists and, above all else, makers.
TBWA Worldwide is a top-ten ranked global advertising collective with 11,300 employees across 305 offices in 98 countries, including 60 employees in Rathmines in TBWA Dublin.
Bank of Ireland Mortgages
BRONZE - Corporate Finance & Services
HSE QUIT 2 - The legacy of Gerry Collins
GOLD - Public Service, Social Welfare and Education sponsored by PML
GOLD - Long Term Effectiveness sponsored by Communicorp
McDonald's: Building a Pillar of Trust
GOLD - FMCG Sponsored by RTE Media Sales
Electric Ireland: Powering Kindness
BRONZE - Corporate, Finance and Services sponsored by Google
McDonald's Wraps: Innovating in Recession Silver
SILVER - New Launch sponsored by Associated News
HSE QUIT Best use of Research sponsored by Ignite Research - Judges Awards
GOLD - Public Service, Social Welfare & Education sponsored by The Irish Times
Stimulating Breakfast & Coffee at McDonald's
SILVER - FMCG sponsored by O2 Media Sales
The Irish Blood Transfusion Service - From Crisis to Consistency
BRONZE - Public services, Social welfare & Education sponsored by IMJ
McDonald's Eurosaver Driving Frequency through Changing Times
SILVER - FMCG sponsored by Associated Newspapers
C&C (Ireland) 'Mi-Wadi' Bronze
BRONZE - New Campaigns - Existing Products
Industry
Latest news from Little Black Book.
How to and Should We Kill the Cliché in Copywriting?
LBB’s Zoe Antonov asks the industry if it still needs the clichés it so desperately hangs onto, should and will copywriters stop using them and what AI has to do with all this
Glenveagh Launches ‘New Build Versus Doer-Upper’ Series From TBWA\Dublin
The five-part content series, hosted by Dermot Bannon, follows a first-time buyer family as they navigate the home-buying journey and decide whether a new build home or a second-hand doer-upper is right for them
'Experience the Unforgettable': BBDO Dublin Launches GAA Campaign
The new campaign encourages attendance ahead of the 2024 All-Ireland Football and Hurling Championships
Brand’s Approach to Trust and Truth Nearing the Festival of Deceit
LBB’s Tará McKerr speaks to industry experts about trust and truth, in the wake of conspiracy theories and Donald Trump’s stock market debut, as we approach April Fool’s Day
‘For All’: TBWA Launches Significant Re-brand for eir
The Dublin agency, appointed last October as BBDO Dublin, now launches a new campaign to re-position the Irish-based network – the country’s largest provider of fixed line, fibre broadband and TV services – following significant structural investment.
Human Desire Takes Over in Optimum Nutrition's Unlock More Campaign
TBWA launches the campaign after being named Optimum Nutrition’s global creative agency of record
Glenveagh Unlocks Magic of Christmas in Support of Jack and Jill Children’s Foundation
'The North Portal' from TBWA\Dublin poses the question, just how does Santa visit boys and girls who don’t have chimneys?
Glenveagh Properties Launches Next Chapter of Love Where You Live Brand Campaign
Touching story from TBWA\Dublin follows a young boy adapting to a new community
INSIDE by TBWA: The Nexus Between Employee Experience and Business Growth
LBB’s Tará McKerr speaks to TBWA\ Dublin CEO Deirdre Waldron, and new hire Kalle Ryan, formerly of Google and Meta, about their new dedicated employee experience initiative and its potential to unlock major growth
TBWA\Dublin Adds Luke Wilson as New Head of Digital, Social and Content
LBB’s Tará McKerr speaks to the new head of digital, social & content at TBWA\Dublin, delving into the benefits of multi-platform exposure, the prospect of expanding into paid social media, and how to stay ahead of the curve in an ever-evolving digital landscape