Jiri has over 18 years experience in multi-channel brand communications, digital, broadcast and experience design.

He is the Global Creative Director across the Shell and Major League Baseball accounts at Imagination. He also provides creative leadership for their digital offering, responsible for the creative delivery of interactive and digital communications across Europe and the Middle East.

Prior to joining Imagination, Jiri worked across a variety of sectors where his clients included Johnson & Johnson, Orange, Intel, Volvo, DreamWorks and Fortnum & Mason for agencies located in Sydney, Hong Kong and London.

Jiri’s work has been internationally recognised by the likes of Cannes Lions, D&AD and BIMA. An active member of the creative industry, he has judged on various awards panels including digital (formerly cyber) Cannes Young Lions in 2017, EuroBest and D&AD, as well as providing mentorship through initiatives such as BIMA 'Digital Day' and The Drum's 'Do It Day'.