Welcome

Welcome to the Institute of Advertising Practitioners in Ireland's website. IAPI is the trade association and professional institute for Irish advertising agencies.

Its primary role is to promote the highest professional and creative standards in the production of advertising, across all media. IAPI plays a key role in the Irish advertising industry, which is reflected in the range of its activities.

Effectiveness Awards 2008 Grand Prix Winner

Donegal Catch
Irish International BBDO
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IAPI News

EACA Euro Effies 2010 are now open for entires to register, enter or for more information log on to www.euro-effie.com.

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Radio Advertising Awards 2010 are now accepting entries, the awards will take place on Friday 5th March at the Royal Hospital, Kilmainham. www.radio-awards.net for more information.
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IAPI AdFx awards will be taking place in Oct 2010, more details will be announced over the coming months.

JNLR dates 2010
JNLR
February 11th, April 29th, July 29th, October 28th

Please note these dates are subject to change.

Doctors can now advertise
Traditionally doctors have not been able to advertise their services, the restriction was imposed by their own association, the Medical Council. In December 2009 the Competiton authority announced that following discussions with the Medical Council and its recommendation that the restriction be lifted GPs are now free to advertise their services and prices.

AVMSD Implementation
The new EU AudioVisual Media Services Directive was due to come into effect across all 27 EU member states on the 19th December 2009. The EU released a statement on the 21st of December last, stating “two years after the adoption of modernising EU TV rules, removing outdated restrictions on digital TV over the internet, video, on demand and mobile TV, only three countries- Belgium, Romania and Slovakia – have officially notified the European Commission of measures putting them in place, as required under the EU law. Four other countries- Denmark, France, Luxemburg and the UK- have notified the commission of some measures they have taken to put the AVMSD in place. The Directive has been partly put in place by a number of other countries- Austria, Germany, Ireland, Malta and the Netherlands- though they have not notified the Commission.
The Directive allows up to 12 minutes advertising per hour on TV, though Ireland has decided to allow only 10 minutes which it is entitled to do, Spain on the other hand, seems to be flouting the Directive as it proposes to allow 24 minutes per hour on commercial TV.

EACA green guide
As the eyes of the world are on Copenhagen, EACA has now produced a Guide for Agencies – a simple guide of things agencies can do to improve their carbon footprint. The guide can be downloaded below.

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Effectiveness Awards 2008 Grand Prix Winner

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