This year's event will focus on:

Agency remuneration and pricing;
How agencies can be more effective valuers, pricers and sellers of agency services.

Our guest speaker is Michael Farmer, Chairman and CEO, Farmer & Company, a strategy consulting firm for advertisers and their agencies. 

His book, Madison Avenue Manslaughter, about the CEO leadership challenges at ad agencies, was awarded the Axiom Gold Business Book Award for the best marketing book of 2016. He is also Adjunct Assistant Professor of Branding and Integrated Communications at The City College of New York and holds an MBA with highest honours from Harvard Business School.

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Add to Calendar 2016-07-08 12:30:00 2016-07-08 14:30:00 Europe/Dublin Managing Director's Annual Lunch With guest speaker Michael Farmer The annual IAPI Managing Directors lunch will take place on Friday 8 July in the Pig's Ear restaurant. The Pigs Ear Restaurant, (2nd Floor), 4 Nassau Street, Dublin 2 IAPI info@iapi.com

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Add to Calendar 2016-07-08 12:30:00 2016-07-08 14:30:00 Europe/Dublin Managing Director's Annual Lunch With guest speaker Michael Farmer The annual IAPI Managing Directors lunch will take place on Friday 8 July in the Pig's Ear restaurant. The Pigs Ear Restaurant, (2nd Floor), 4 Nassau Street, Dublin 2 IAPI info@iapi.com

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